Why video on my site

Sean Breslin 2/12/08
 
Site Video Pay once and it keeps rolling on at no extra cost!

This is an article written for my hosting site yet! It is extremely relevant on this site also, please read through it all.

It may be the deciding factor for you to choose video as your advertising format of choice in today’s computer based world.

An advert that is actively sought after online, that you do not have to pay for again in the following year(s) sounds like keen economic sense to me.

Once the video is online that’s it it’s there till you want it taken down, because your business has progressed beyond that video and your ready for the next one!

Q. Can I afford video on my site?

Q. Can I afford not too?

Ans. Yes and No = A very short article.

But it is necessary to delve a little deeper!

Video is key now, it is an integral part of any successful site, regardless of nationality or industry. People want video and quality video at that. Boring old head and shoulder talking shots just don't cut it any more with today’s media savvy audience.

Viewers nowadays are used to high definition this and blue ray that. A poor quality video with no graphics or worse no video will have your sites visitors surfing away as fast as a mouse can click.

Fact: People actively search for video when browsing for products or services. Figures quoted go as high as 7 out of every 10. That is a very powerful reason to use video on your site.

(Please read the above paragraph again!)

Video allows you to build a relationship with your customers that is much more personal than text based media, once
your customers know and like you they will buy.

Fact: On average 35% of people click onto a site after viewing the companies video and it gets better upwards of 16% then go on to buy! The are powerful stat's…

Tip: Next time you see a web video that appeals look out for the following, chances are it will be fast paced with varied graphics changing every three to four seconds starting out with the problem followed by the solution then the call to action i.e. go to my site, the above is a very effective format.

The following section of my original article was intended for a market that was looking to produce their own videos so unless you wish to produce a video the content is of less relevance to your particular needs.

The question now is "ok video is king how do I get it" and then it gets tricky. There are a multitude of products online, high end price range low end and all the ones in-between.

Personally I recommend you buy none of them, unless you have prior knowledge of the technology involved. The rules for a good web video differ from those of a good home or holiday video that goes straight on the telly via the camera or through the computer to the television. And thinking "I will just buy the best camera there is" will be a mistake!

Fact: You may not even need a camcorder for your web videos.

This could be a very long article. Website videos is a very interesting subject with a multitude of niches (hint there for you marketer's) including me come to think of it! But I will end by saying this I strongly recommend you choose a good and I stress the word good course and… the learn the nitty gritty of website video ads which will cost less than not investing in the relevant information and skills.

And on that note I will close the article, until the next time good luck being the next Spielberg or DeMille! "May your video go Viral"

Video is the online future, and now is the time to place ones self at the forefront of this next communication revolution. Do not get left behind missing out on video is harmful to your websites health.
  
 
Sean Breslin, has produced a number of successful videos for diverse products and continues to enjoy the creation process of making videos to help a business grow! 

Source: http://www.localcamdenvideo.com

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